Behavioral Reports That Drive Smarter Campaigns
Get the behavioral clarity you need to craft smarter campaigns, target more effectively, and drive real-world action.
Built on 50,000+ audience profiles and two decades of applied behavioral science.
Insights You Can Actually Act On
Whether you need fast-turn messaging help, deep customer insights, or a full audience strategy — we’ve got a report that fits. Make smarter, data-backed decisions today.
Why Choose PathSight Reports?
More than Psychographics
We go beyond surface-level data to uncover the values, behaviors, and motivations that drive customer decisions.
Clear, Implementable Steps
Every report delivers precise, prioritized actions that turn behavioral insights into immediate campaign improvements.
Custom Solutions for Your Goals
Your specific market challenges require custom solutions—from product launches to market expansion, we shape insights to match your exact needs.
BEHAVIORAL INTELLIGENCE
Premium Insights. No Corporate Gatekeeping.
Access the behavioral intelligence top brands rely on -without the overhead, retainers, or red tape.
The Science Behind Our Approach
We combine behavioral economics and data science to uncover true motivations behind consumer decisions. Drawing from 50,000+ profiled audience segments, we identify specific triggers that drive engagement for your unique audience.
Persona360™
Comprehensive multi-audience segmentation
Go beyond basic personas to understand how different segments think, decide, and respond. Ideal for complex messaging environments and multi-audience campaigns.
Key Deliverables
- Multi-dimensional psychographic mapping (3-5 segments)
- Segment-specific messaging frameworks
- Campaign activation roadmap with timelines
- Investment: Starting at $5,500 • 21-day delivery
Strategic Action Report
Turn insights into executable strategies
Not a brainstorm. Not a theory. Get prioritized steps, timelines, and tactics to turn marketing insights into actionable campaigns that deliver results.
Key Deliverables
- Behavioral trigger mapping and value alignment
- Prioritized quick-win opportunities (30/60/90-day plan)
- Channel-specific tactical recommendations
- Investment: Starting at $3,000 • 14-day delivery
Behavioral Strategy Blueprint™
Fast-turn guidance for urgent campaigns
Built for decision-makers who can't wait. Get clear, behavior-backed messaging strategy and implementation plan delivered in 5 days or less.
Key Deliverables
- Messaging audit + behavioral triggers analysis
- Rapid audience alignment framework
- Strategic narrative + channel recommendations
- Investment: starting at $4,000
PulsePoint™ Insights
Navigate changing market landscapes
Stay ahead with market-level intelligence that identifies emerging trends, key audience behaviors, and competitor positioning. Perfect for entering new markets or refining your strategic position in established ones.
Key Deliverables
- Market segmentation and trends analysis
- Competitor psychographics and positioning
- Strategic marketing recommendations
- Investment: starting at $3,500
Need Help Choosing the Right Report?
Unsure which report is the best fit for your business? Connect with a PathSight specialist for expert advice on how our insights can drive your strategy forward.
Tap into Psychographic Insights for Your Business
Understand Your Target Audience Deeper and Make Data-Driven Decisions
Norwalk, CT 06850
(203) 644-2246
Explore PathSight Services
Our reports are just one way we help businesses grow. From behavioral analytics to campaign strategy and employee engagement, our full suite of services is designed to help you grow smarter and achieve lasting results.