PathSight Insights
From foundational insights to advanced behavioral intelligence, we offer reports designed to meet your needs—no matter where you are on your marketing journey.
It is why people do what they do.
Explore Our Insightful Report Offerings
Whether you need quick market guidance, detailed customer insights, or a comprehensive market landscape, we have the perfect report for you. Make smarter, data-backed decisions today.
Why Choose PathSight Insights?
More than Psychographics
We go beyond surface-level data to uncover the values, behaviors, and motivations that drive customer decisions.
Actionable Recommendations
Our insights don’t just describe—they provide clear next steps to elevate your campaigns and strategy.
Tailored for Your Business
Whether you’re launching a product, refining a customer strategy, or expanding into new markets etc., we’ve got the insights you need.
PathSight Navigator™ Report
The PathSight Navigator™ Report is your first step into behavioral and psychographic intelligence. This concise, action-focused report gives you a snapshot of your key audience segments—highlighting motivations, behaviors, and triggers that impact purchasing decisions. Whether you’re planning your first campaign or need quick wins to optimize performance, this report offers valuable guidance to get you moving.
What’s Included:
- Top 2–3 psychographic segments
- Behavioral triggers and values
- Quick-win recommendations
- Marketing channel suggestions
PathFinder Action™ Report
The PathFinder Action Report delivers a practical roadmap to reach your target audience effectively. Designed for companies ready to act, this report provides specific, actionable steps and timeline-based recommendations to optimize campaign performance and drive results in competitive or new markets.
The PathFinder Action™ Report is designed for businesses ready to move from insights to action. This report provides a structured, step-by-step strategic plan that aligns with your business goals, helping you reach and engage your target audiences effectively. With an emphasis on tactical recommendations, the PathFinder Action Report equips you with actionable steps tailored to your unique market, ensuring you’re set up to succeed in both familiar and new markets.
What’s Included:
- Target audience insights
- Actionable marketing steps
- Channel-specific recommendations
- Campaign timelines
PulsePoint Insights™ Report
Stay ahead of industry trends with PulsePoint Insights. This high-level report is crafted to give you a competitive edge, featuring comprehensive market segmentation and competitor analysis. It’s ideal for businesses aiming to refine their positioning and make data-driven strategic decisions.
Stay ahead with PulsePoint™ Insights, a high-level report designed to help you navigate the ever-changing market landscape. Identify emerging trends, understand key audience behaviors, and benchmark against competitors to find your strategic advantage. Whether you’re entering a new market or refining your position, PulsePoint™ provides the clarity you need to make smarter decisions.
What’s Included:
- Market segmentation and trends
- Behavioral insights across industries
- Competitor psychographics and positioning
- Strategic marketing recommendations
Persona360™ Report
Unlock the full spectrum of your customer base with the Persona360 Report. This in-depth psychographic analysis dives into customer motivations, preferences, and engagement patterns, helping you build hyper-personalized campaigns that resonate. Perfect for brands looking to deepen connections and enhance customer loyalty.
Unlock the complete picture of your customers with the Persona360™ Report. This in-depth report provides rich psychographic profiles, including motivations, personality traits, values, and decision-making patterns. Tailor your campaigns with hyper-personalized messaging to resonate with your audience and foster deeper engagement.
What’s Included:
- 5–8 detailed customer personas
- Core values, motivations, and habits
- Preferred engagement channels
- Personalized messaging strategies
Need Help Choosing the Right Report?
Unsure which report is the best fit for your business? Connect with a PathSight specialist for expert advice on how our insights can drive your strategy forward.
Tap into Psychographic Insights for Your Business
Understand Your Target Audience Deeper and Make Data-Driven Decisions
Norwalk, CT 06850
(203) 644-2246
Explore PathSight Services
Our reports are just one way we help businesses grow. From behavioral analytics to campaign strategy and employee engagement, our full suite of services is designed to help you grow smarter and achieve lasting results.