Bob Raleigh, PHD
The Search For Why
Ever wondered WHYÂ people really do what they do?
(And what we could accomplish if we only knew?)
- Why do people so frequently seem to act against their own best interests, both in politics and their personal lives?
- How can you communicate better with people across political and cultural divides?
- How to craft persuasive messages that meet people where they are, and how do you really listen back?
- What influences the decisions you make, even when you don’t realize it?
- Learn the ways you can apply The Model of Why to help build a better world, at a personal, social, and global level
For anyone looking to persuade people, heal divisions, or build better relationships, The Search for Why is a crucial step in the right direction.
Bob Raleigh offers you the missing link that all the big data in the world can’t deliver.
We need a clear-eye look at what’s happening in society right now. Social systems are being undermined, or failing, before our eyes. The trust that we once had in organizations, corporations, journalism, education, science, medicine, government – and even one another – is compromised. People are feeling isolated and alone. How do we move forward as a society?
How can we connect with and understand one another? How do we find productive ways to communicate, meeting those we are trying to reach where they are and speaking to what’s important to them? And how do we have robust and productive dialogue that (re)builds meaningful, supportive, and resilient relationships and institutions?Â
Any approach must start by understanding The Why.
The Search For Why compellingly demonstrates that we need a better model and follows Raleigh on his career journey to find one. In this book, Raleigh draws on his decades of experience in market research and public communication strategy, the possibilities of our contemporary era of big data, and groundbreaking research from psychology, cognitive and behavioral sciences, anthropology, sociology, and philosophy, all of which have informed The Model of Why approach he proposes.
For anyone looking to persuade people, heal divisions, or build better relationships, The Search For Why is a crucial step in the right direction.
If You Interact With People, You Need To Understand The Why
From tireless marketers to pandering politicians, the forces of modernity have lulled us into lazy categorizations of people, erasing the natural nuances of being human.
We are all now accustomed to being reduced to a demographic—man, woman, black, white, old, young. But while these factors may inform our lived experience, what if there is something more fundamentally important that determines our behavior?
Bob Raleigh, founder of PathSight Predictive Science, argues that biological instincts are the most foundational determinants of our behavior. PathSight has pioneered a new model that draws on the latest findings in neuroscience, data science, and behavioral science to segment people in five distinct groups, depending on what they instinctively care about most: nurturing, fairness, loyalty, authority, or purity.
Knowing the impact that instinct has on behavior has all kinds of advantages.
PathSight’s data, drawn from large-scale studies with over 50,000 participants, show that people who share the same instinctual patterns will engage the world in extremely predictable ways, regardless of age, gender, ethnicity, lifestyle, income, and education.
Knowing the impact that instinct has on behavior has all kinds of advantages. You can tailor any communication to make it maximally effective for a particular audience.
You can strive to empathize with a person you’ve always found mystifying. And of course, understanding what truly makes you tick is an invaluable step on your journey to self-discovery.
In The Search for Why, Bob Raleigh offers the missing link that all the big data in the world can’t deliver.
A Groundbreaking New Behavioral Model That Explains What Drives Us, and Why.
Good Words For The Search For Why
If you have been baffled when other people think so dramatically differently than you and would love to understand why, you need to read Bob Raleigh’s The Search for Why. It is an antidote to your frustration to understand or appreciate views so dramatically different than your own…This wonderful book helps us understand what has been unintelligible and so frustrating.
The Author of The Search For Why
Bob Raleigh
Bob Raleigh is the founder and managing partner of PathSight Predictive Science. Previously, he was CEO of Rockefeller Consulting and a longtime television executive at Carsey-Werner. He holds a PhD in psychology from Syracuse University.
