In today’s world, where consumers are constantly bombarded with ads, emails, and social media posts, cutting through the noise can feel impossible. Yet, some brands manage to stand out, creating connections that feel personal and relevant. The secret to their success? Behavioral science.
Understand Human Behavior.
Drive Smarter Decisions.
Behavioral Insights for Leaders, Marketers, and Teams
Instinctive Alignment
Unlock the Science of Human Connection
Whether you’re a business looking to boost conversions, refine target audiences, engage customers, or improve employee engagement, PathSight is here to help. Our unique blend of behavioral science and data analytics delivers insights that lead to real actionable results.
Start redefining what’s possible today.
Increased Conversions
Align your business strategies with customer behavior to achieve higher conversion rates and boost sales.
Clear ROI
Turn insights into impact—our data-driven approach ensures a clear and measurable return on your investment.
Competitive Edge
Stay ahead of the competition with predictive insights that give your business an edge in anticipating customer needs.
Instinctive Alignment
Driving Success Across Industries:
Millions of Leads, Billions in Revenue
PathSight has partnered with Fortune 500 companies, mid-sized firms, and startups across industries like finance, healthcare, sports, and entertainment. Our data-driven insights have generated millions of leads and driven billions in revenue, proving the effectiveness of our behavioral approach.
Clients
They Trust Us
Featuring testimonials from industry leaders and Fortune 500 companies, underscoring the transformative impact of PathSight’s strategies.
“PathSight didn’t just build a better mousetrap — their approach is revolutionary. I believe it will have a seismic effect on how marketers engage with consumers from today forward.”
“Engaging people in a manner that resonates with them requires understanding and triggering their instinctual patterns that influence their choices. Having a helpful framework to guide us is critical. PathSight does just that.”
THE SCIENCE
Elevate Your Marketing with Our Unique Blend of Scientific Insights and Advanced Technology
PathSight Predictive Science arose out of 50 years of intense historical scientific study and over 80,000 direct survey participants. The result is an extraordinary system that uses proprietary analytics and advanced machine learning. The result is a stable and stunningly accurate predictors of a person’s thoughts, beliefs and actions across any number of human activities.
It is why people do what they do.
PathSight Lands Its Third Government Related Contract
GREENWICH, Conn., March 28, 2022 (Newswire.com) - PathSight Predictive Science is the data engine behind new tools in Diversity, Equity, and Inclusion (DEI) training across several government departments including the US Armed Forces. Pathsight, which has a...
The Demands of The Hybrid Workplace
Investing in Inclusive Productivity The COVID-19 Pandemic has revealed some truths that were hiding in plain sight all along. In pre-pandemic America, we were losing an estimated $1 trillion dollars a year from the sinking rate of employee engagement. Add to that, the...
Predicting Demographics, Moral Foundations, and Human Values from Digital Behaviors
In this study we explore the connection between demographic and psychological attributes and digital records for a cohort of 7,633 people, closely representative of the US population with respect to gender, age, geographical distribution, education, and income.