Bob Raleigh, Ph.D., author of The Search For Why, speaks with Joyce Graff, Mike Lawing, and Robin Martinez on the Powerful Patient about his research into why people do what they do. Specifically we talk about sticking with a long-term project or therapy (like losing weight), and about masks and vaccines for Coronavirus protection. Raleigh provides his insights into how doctors and counselors can shape their conversations in order to be heard.

Today is a very special episode with Bob Raleigh, the founder and managing partner of PathSight Predictive Science. Previously, he was CEO of Rockefeller Consulting and a longtime television executive at Carsey-Werner. He holds a PhD in psychology from Syracuse University. In today’s episode we discuss his recent book, The Search for Why A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division.

In this groundbreaking book, Bob introduces the reader to a new behavioral model that explains what drives us and why. In Meta-5, there are five universal biologic instincts all tied to survival. The META-5 reflects how these five instincts are distributed in patterns, or “Mixes,” across any given population. Knowing someone’s Mix is the key to understanding their Worldview and unlocking a communication strategy that will resonate with them deeply.