Predicting Behavior on Success Story Podcast with Scott Clary

Predicting Behavior on Success Story Podcast with Scott Clary

In this podcast, we dive into his book, ‘The Search For Why’. In The Search for Why, Bob Raleigh provides a new model for how to understand human behavior, the fundamentals of why we do what we do. He draws on his experience in market research and public communication strategy and combines that with research in the social sciences, like psychology, cognitive and behavioral sciences, and anthropology.

Bob Raleigh on The Liz Calloway Show

Bob Raleigh on The Liz Calloway Show

Bob Raleigh says knowing a person’s core instincts is more valuable than all the other data combined. We applied that to the 2016 election to determine why using demographics only is not a good way to predict behavior.

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