The Science of Human Connection

PathSight arose out of 50 years of intense historical scientific study and nearly 80,000 direct survey participants. The result is an extraordinary system that uses proprietary analytics and advanced machine learning. This allows for stable and stunningly accurate predictors of a person’s thoughts, beliefs and actions across any number of human activities.

It is why people do what they do.

Smarter Insights for

Deeper Connections

The science behind PathSight involves understanding the motivations that drive human behavior—what people do and, more importantly, why they do it.

By blending behavioral science with data, PathSight identifies the deeper triggers behind actions. This helps you design smarter strategies—whether driving conversions, improving engagement, or building customer loyalty—by aligning campaigns with how people naturally make decisions.

The result? More effective marketing that resonates on a personal level and delivers real results.

Built on Science,

Designed for You.

SEE PATHSIGHT SERVICES

The Better Way

People Centric Communications

At PathSight, we craft messages by starting with the recipient, not the sender. Traditional messaging focuses on how to present information to an intended audience. Our model flips this approach. We begin by analyzing layers of data to uncover the recipient’s Instinctual Pattern and key behavioral markers. From these insights, we determine why they might resonate with an offer and craft messaging that aligns with their natural instincts—ensuring the message truly connects.

PathSight Services

backed by science

A Validated Model

Over the past 10 years PathSight has conducted an array of primary research studies exploring the relationship between one’s biologic instincts and one’s behaviors, attitudes and affinities. These studies have analyzed more than 80,000 people and the findings are the foundation of the PathSight predictive model, which also includes the rigorous application of outcome based measurement and evaluation methods. The underlying science of PathSight has been very well researched. In fact, the psychometric instruments, theoretical constructs and the capacity to influence behavioral outcomes has been investigated and substantiated in many studies from around the world, including those initiated by the PathSight data science team.

More From PathSight

The Model of Why: The most complex node on this most complex network is the human interface. In order to sell, market, reinvent, reimagine or fix anything, you have to start with the answer to why.

The Search For Why Book: Ever wondered why people really do what they do? (And what we could accomplish if only we knew? Read the latest book by PathSight founder Bob Raleigh.

Relevant Direct: In partnership with Jetson Specialty Marketing, Relevant Direct delivers integrated campaigns by focusing on Why people do what they do rather than What or How they do it.

The Blog: Articles and Insights from the founders and managing parters of PathSight Predictive Science.

Increased Conversions

By using the PathSight Insight Platform to understand your customers, you will fundamentally create better leads to drive sales. We have seen the battle play out as to the quality of ones leads vs a belief that leads are all the same so the more the merrier. When we build leads based on what we know about our customers and the marketplace they are in, we know that they generate more conversions when compared to generic leads. It makes sense that when we know why people do what they do, there is see a premium for conversion behaviors.



Clear ROI

When we use Key Performance Objectives as the barometer of measuring success, we make sure that these metrics are transparent when we declare victory. We are obsessive in the way we plan and meticulous in our execution. We make sure that there are no surprises, and you will know why we do what we do at every step of way.



Competitive Edge

For the past 10-years, PathSight has worked to navigate the world using Neuroscience, Data Science and Behavioral Science as guideposts for an emerging Model of Why people do what they do. As such, we know that the science, the architecture, and the execution of our work for you are based on what we know works. And we believe that this qualifies as your competitive edge in this highly competitive market.

insights

PathSight Ah-ah’s

In addition to the work with do with our clients, we often feel compelled to weigh in on world events, business trends and more, as it relates to our innate biologic instincts and worldviews. If you’re curious about the application this model in everyday life, these articles will take you deeper, and give you some additional food for thought:

The Age of Adhocracy

Today’s society is morphing into communities of unwired, fluid and essentially ad hoc connections that are governed by shared interests, shared access, and shared instincts

Finding Balance in the Chaos of the 2016 Presidential Election

The lessons from November 8th are not hidden in age, gender, ethnicity or income.

Travel Data Explained: Brand Hate, Brand Love and ”Hotels”

The hospitality market is an extremely competitive marketplace across an array of factors. Competition for customers, revenue, market share, and loyalty are all subjects of public score cards, stock prices and the judgments of the esteemed rating agencies.

“PathSight didn’t just build a better mousetrap — their approach is revolutionary. I believe it will have a seismic effect on how marketers engage with consumers from today forward.”

Paula Balzer, CEO TBA Global