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Now on Sale: The Search for Why by PathSight founder Bob Raleigh

The Search For Why Book by Bob Raleigh

Unlocking the Power of Behavioral Science in Marketing

In today’s world, where consumers are constantly bombarded with ads, emails, and social media posts, cutting through the noise can feel impossible. Yet, some brands manage to stand out, creating connections that feel personal and relevant. The secret to their success? Behavioral science.

PathSight Lands Its Third Government Related Contract

PathSight Lands Its Third Government Related Contract

GREENWICH, Conn., March 28, 2022 (Newswire.com) - PathSight Predictive Science is the data engine behind new tools in Diversity, Equity, and Inclusion (DEI) training across several government departments including the US Armed Forces. Pathsight, which has a...

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Available in Hardcover, E-Book and Audiobook